Executive Writing
Executive Voice
A senior leader knows exactly what they believe. What they lack is a way of saying it that sounds like them, in every setting where they are asked to speak.
The Brief
Establish a consistent, recognisable executive voice across speeches, statements and published writing.
The Approach
We begin by listening: how the leader speaks, what they refuse to say, what they return to. From that we define a voice with clear rules, then test every draft against it.
The Work
- Executive narrative and core positions
- Voice guidelines for the leader’s writing
- Sample statement, letter and article
The Result
In engagements like this, success is a leader whose communications sound consistent, considered and unmistakably their own.
This is an illustrative case. It shows how MvyScribe approaches this kind of assignment and does not describe a specific client engagement.